What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
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Strategic Marketing
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online and brochures through the door. During our favourite programmes and films, we are enticed by the visual and aural sensation of television advertising. Even in the grip of the recession,...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing concept or an idea, then launching it to a successful campaign and the tracking results is a key accomplishment....
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the world views you, so it’s important that your personal brand be a strong, capable one that best reflects your true self – especially when it comes to the business world. It is...
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the very bedrock of Western life. Wherever we look, we are bound to receive a face full of logos, and one thing is for sure; many get it so wrong. It...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to change their social behaviours and to benefit society. The importance of social marketing cannot be underestimated because it often raises awareness of far-reaching topics that are often out of the...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do companies need and why? Mantras, according to Guy Kawasaki in his book Reality Check, are three or four words that explain why your product, service, or company should exist.” The...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
