New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Easily said, but what does it...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is constantly developing. CEOs adapt and adopt newer and better methods to improve sales and gain long-term clients. One of these methods is the usage of online videos. While ‘Vlogging’ has become the entertainment on sites...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group. The challenge for marketers is to capture the essence...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new to the digital world of e-commerce or have been in the business for some time, but with limited results. If you feel that things aren’t going quite as well as...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...