Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
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Strategic Marketing
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and hard. A significant chunk of those hours typically get dedicated to networking, prospecting, phone calls, emails, hosting guests, visiting people, and developing raving fans who champion their cause. Ever wonder...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
Starting a business is expensive, but you should not let that be the reason you do not try. You can...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many people in sales and marketing will tell you that the upper teen/ college girl fashion market is a very, very hard market to penetrate. This is Fussy Fashion incarnate. These...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to laugh, you will be remembered. And tying memories of laughter to your company or product is a good thing. According to Wikipedia, there are 4 different kinds of humour: The...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference to mobile-ready websites over their non-responsive counterparts. Although some early metrics aren’t seeing considerable shifts in rankings, the update, according to Google, “will have a significant impact on our search...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies implemented by three of among the world’s most valuable companies take this a step further. They have become masters at simplifying complexity with their brands. Their techniques can also get...
Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
