We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
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Strategic Marketing
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an organisation’s efforts to grow the business. It involves a complete understanding of the marketplace where the company operates and takes into consideration a realistic assessment of the company’s strengths, weaknesses,...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social media engagement through to online communities; you simply need to find the perfect mix and make sure you have a steady flow of visitors who keep coming to your website and...
Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your...
Starting a business is expensive, but you should not let that be the reason you do not try. You can...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important to research target markets, discover trends and build campaigns based on that data. However, some trends are innate to human nature, not just a specific segment of the market or...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
