Starting a business is expensive, but you should not let that be the reason you do not try. You can...
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Strategic Marketing
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming across too “salesy”… we have forgotten how to sell. Yes, no one likes to be “sold to”, everyone wants an opportunity “to buy.” But, this has now been taken way...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many people in sales and marketing will tell you that the upper teen/ college girl fashion market is a very, very hard market to penetrate. This is Fussy Fashion incarnate. These...
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people know how to use a website, it is less known how to build one. There are different content management systems (CMS) available geared at various levels of knowledge to help...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the very bedrock of Western life. Wherever we look, we are bound to receive a face full of logos, and one thing is for sure; many get it so wrong. It...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can. Every decision you make should revolve around growing the brand and trying to take things to the next level. This platform is something that...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
