Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
JoinedJuly 15, 2015
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Gerri Knilans is president of Thousand Oaks, California-based, Trade Press Services, marketing communications strategists, serving B2B companies of all sizes and types. She has more than 40 years’ experience in sales and marketing, entrepreneurship, consulting, teaching and publishing. For additional information, please visit http://www.TradePressServices.com or send email to gerri@tradepressservices.com.
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It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
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The term thought Leadership was first used in 1994 by Joel Kurtzman, former editor-in-chief of Strategy & Business. Its purpose...
