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  • March 5, 2021
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Gerri Knilans
Gerri Knilans
JoinedJuly 15, 2015
Articles22
Gerri Knilans is president of Thousand Oaks, California-based, Trade Press Services, marketing communications strategists, serving B2B companies of all sizes and types. She has more than 40 years’ experience in sales and marketing, entrepreneurship, consulting, teaching and publishing. For additional information, please visit http://www.TradePressServices.com or send email to gerri@tradepressservices.com.
Woman holding her credit card thinking of buying products based on a sale using behavioral marketing
Gerri Knilans·
Strategic Marketing

Behavioral-Based Marketing Strategies and Why They Matter

5 useful examples of behavioral marketing and effective ideas on how to implement it in business:  As marketers, it’s important... Read More
Man standing on top of a mountain looking a fantastic view with other mountains, sunset and clouds. Thinking as a thought-leader.
Gerri Knilans·
Effective Leadership

Key Trends in Marketing: Thought Leadership (Whitepaper Included)

Far too many business executives dismiss thought leadership as a buzzword. Yet, thought leadership is a highly effective marketing strategy... Read More
Top advice on marketing to millennials
Gerri Knilans·
Strategic Marketing

What Every Marketer Needs to Know About Millennials

Is your team on marketing overload
Gerri Knilans·
Strategic Marketing

Is Your Team on Marketing Overload?

The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,... Read More
Picture of five letterboxes.
Gerri Knilans·
Strategic Marketing

Is Your Newsletter Memorable?

The Best Ways to Utilize Newsletters:  Companies have so many options for reaching out to their internal and external audiences.... Read More
Case studies
Gerri Knilans·
Strategic Marketing

Case Studies and Success Stories: Advertising Without the Cost

Marketing Planning
Gerri Knilans·
Strategic Marketing

Marketing Planning: A Foundation of Business Growth

What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an... Read More
Marketing to Millennials
Gerri Knilans·
Strategic Marketing

How to Market to Millennials

The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the... Read More
Digital Marketing on a Shoestring
Gerri Knilans·
Strategic Marketing

Four Tips for Marketing on a Shoestring Budget

RichTopia We Sell Pink Bananas
Gerri Knilans·
Strategic Marketing

Five Statistics Marketers Need to Know

Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic... Read More
Top Websited for Mobile
Gerri Knilans·
Strategic Marketing

What Marketers Need to Know About Mobilegeddon

The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference... Read More
Marketing Content
Gerri Knilans·
Strategic Marketing

Creating Relevant Marketing Content

business etiquette
Gerri Knilans·
Strategic Marketing

Business Etiquette Matters

The ultimate guide to business etiquette and professionalism at work:  As the global marketplace expands and technology capabilities increase, the... Read More
power-of-networking-2015
Gerri Knilans·
Strategic Marketing

A Concept Ahead of its Time

Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60... Read More
Photo of a woman sitting down with a black coloured diary entitled 'mission' in her hand.
Gerri Knilans·
Strategic Marketing

Mantras, Maxims, and Mission Statements

differential
Gerri Knilans·
Strategic Marketing

Does Your Company Have a Meaningful Differential in the Marketplace?

Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was.... Read More
engaging Content
Gerri Knilans·
Effective Leadership

Craft Interesting, Engaging Content – How Do You Know?

How do you know? Writers are a dime a dozen, but the good ones are worth their weight in gold.... Read More
business failure
Gerri Knilans·
Effective Leadership

Silly Comments That Could Lead to Business Failure

thought-leadership
Gerri Knilans·
Effective Leadership

Thought Leadership: What it is and Why it is Important

The term thought Leadership was first used in 1994 by Joel Kurtzman, former editor-in-chief of Strategy & Business. Its purpose... Read More
Local Businesses Companies
Gerri Knilans·
Effective Leadership

Is Doing Business Locally Always the Best Choice?

Last week, a marketing executive told me his company decided not to use our writing and media outreach services because... Read More
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