Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused... Read More
JoinedJuly 15, 2015
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Gerri Knilans is president of Thousand Oaks, California-based, Trade Press Services, marketing communications strategists, serving B2B companies of all sizes and types. She has more than 40 years’ experience in sales and marketing, entrepreneurship, consulting, teaching and publishing. For additional information, please visit http://www.TradePressServices.com or send email to gerri@tradepressservices.com.
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important... Read More
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are... Read More
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,... Read More
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success... Read More
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an... Read More
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue... Read More
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic... Read More
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content... Read More
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the... Read More
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do... Read More
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was.... Read More
Guilty or Not? In a long career in business, I’ve heard it all. Sometimes it’s just astonishing what comes out... Read More
The term thought Leadership was first used in 1994 by Joel Kurtzman, former editor-in-chief of Strategy & Business. Its purpose... Read More