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  • January 21, 2021
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Strategic Marketing

Photo of a man looking at big data on his desktop iMac computer.
John White·
Strategic Marketing

7 B2B Sales Tools That Will Fill Your Funnel up With Hot Leads

Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are... Read More
Photo of a man in a tunnel holding the peace sign with his fingers
Patrick Foster·
Strategic Marketing

6 Marketing Mistakes Entrepreneurs Make When Building an eCommerce Business

So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new... Read More
Photo of a woman's hands holding a mix of flyers.
Richtopia·
Strategic Marketing

8 Print Marketing Mistakes New Business Owners Make

Starting a business is expensive, but you should not let that be the reason you do not try. You can reduce some everyday expenses, but one area you cannot skimp on is marketing. You need marketing to build a strong customer base and get your name out there. You can... Read More
Photo of a young man signing into LinkedIn on his laptop.
John White·
Strategic Marketing

Here’s What Marketers Can Learn From LinkedIn’s Top 10 Business Pages

LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most... Read More
Photo of a man sitting on a desk using his laptop, on the LinkedIn Sales Navigator website.
John White·
Strategic Marketing

Five Industry Experts Share How They Use LinkedIn to Grow Their Business

Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your... Read More
Celebrity fame fans
Matt Sweetwood·
Strategic Marketing

Building a Powerful Personal Brand Through Celebrity Attachment

Having a powerful and visible personal brand is a sure way to find success in many aspects of your life. It gives you a significant advantage in building your business, finding a better job and even in improving your social life. My path to building a big personal brand has... Read More
MarTech article
Matt Shealy·
Strategic Marketing

How to Lead a World-Class Remote Marketing Team

When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote... Read More
Man holding a phone in the dark using Instagram application.
John White·
Strategic Marketing

10 Industry Experts Share How They Use Instagram to Grow Their Business

Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize... Read More
Marketing strategies of cool brands from around the world
Kayleign Alexandra·
Strategic Marketing

9 International Brands With Awesome Marketing – Be Inspired

Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples... Read More
Content marketing etiquette piece
Richtopia·
Strategic Marketing

The 5 Pillars of Effective Content Marketing Etiquette

Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to... Read More
Woman holding her credit card thinking of buying products based on a sale using behavioral marketing
Gerri Knilans·
Strategic Marketing

Behavioral-Based Marketing Strategies and Why They Matter

5 useful examples of behavioral marketing and effective ideas on how to implement it in business:  As marketers, it’s important... Read More
Marketing article
Richtopia·
Strategic Marketing

22 Mistakes You May Be Making in Digital Content Efficiency

Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as of time or materials).” In the world of content, efficiency has a very specific meaning. It involves creating content and then utilizing that content in as many ways as possible,... Read More
A Guide to Creating Remarkable Social Media Content
Amanda Sparks·
Strategic Marketing

A Guide to Creating Remarkable Social Media Content

How to do social media marketing the right way:  Social media usage is an essential part of everyday routine. Most... Read More
On the importance of strategic b2b marketing and the use of creativity
Amanda Sparks·
Strategic Marketing

The Importance of Storytelling in B2B Content Marketing

Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply... Read More
Top advice on marketing to millennials
Gerri Knilans·
Strategic Marketing

What Every Marketer Needs to Know About Millennials

Effective marketing knowledge & strategies for reaching the millennial generation:  Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two... Read More
Sustainability branding definition, strategy, and examples
Richtopia·
Strategic Marketing

What Is Social Branding? And How Does It Work?

Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social... Read More
Jim Estill, President and CEO of Danby
Jim Estill·
Strategic Marketing

Humour as a Marketing Tool

Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to... Read More
8 marketing mistakes when writing emails
Richtopia·
Strategic Marketing

8 Email Marketing Mistakes Most Business Owners Make

When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can... Read More
Snapchat branding marketing
Richtopia·
Strategic Marketing

Snapchat Isn’t the Last Time We’ll Hear About Design in an Earnings Call

“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting... Read More
Growing Responsibly: A New Way Forward for Coca-Cola
Charlotte Marie Le Hardy·
Strategic Marketing

Growing Responsibly: A New Way Forward for Coca-Cola

An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks... Read More
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