Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are... Read More
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new... Read More
Starting a business is expensive, but you should not let that be the reason you do not try. You can reduce some everyday expenses, but one area you cannot skimp on is marketing. You need marketing to build a strong customer base and get your name out there. You can... Read More
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most... Read More
Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your... Read More
Having a powerful and visible personal brand is a sure way to find success in many aspects of your life. It gives you a significant advantage in building your business, finding a better job and even in improving your social life. My path to building a big personal brand has... Read More
When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote... Read More
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize... Read More
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples... Read More
Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to... Read More
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important... Read More
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as of time or materials).” In the world of content, efficiency has a very specific meaning. It involves creating content and then utilizing that content in as many ways as possible,... Read More
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most... Read More
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply... Read More
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two... Read More
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social... Read More
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to... Read More
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can... Read More
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting... Read More
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks... Read More