A lot of e-commerce brands fall into this habit, so don’t feel bad if you have done the same.
Likely you’ve seen other businesses talk of nothing but themselves, and you thought that was the way it should be done.
But let’s take this out of the digital realm for a moment and consider how this comes across in real life.
Say you’re at a sales or a business networking event and you’re chatting to a small group of people.
What would your response be if someone in your group ignored everything the rest of you had to say and instead went on and on about how great their business was?
You would probably consider them too self-involved, right?
It’s exactly the same on social media.
Just like in life, the best social media marketers understand that it’s all about to give and take.
So, of course, you want to show how great your products are, but you also need to get used to sharing external content and building relationships with others.
Think from your audience’s perspective and consider what they find engaging. Share – don’t sell.
3) Not doing keyword research
Let’s be clear – success in online sales is ultimately a search engine game.
If you haven’t done any research into what keywords and phrases are relevant to your niche, then how do you expect to turn up in shoppers’ search results? This is a biggie.
Search traffic is one of the most effective ways of drawing people to your online store, and if your content isn’t optimised correctly, then you could be missing out.
It’s worth doing this properly.
Spend some time and really get granular with your keyword research, as well as considering your industry as a whole.
Keyword research is super important from the very outset of starting a new business, as it can help to identify the size and competition of your market.
This is all about listening to your customers and being able to speak their language.
If you haven’t already, use Google’s Keyword Planner to find out search volume and keyword difficulty for your primary keywords, as well as to give you ideas.
4) Pure, old-fashioned laziness
Of course, the reason that your store hasn’t had any visits yet could simply come down to the fact that you haven’t done much marketing at all. It’s entirely possible.
You could have an impressive product and a stunning web design, but at the end of the day, your customers are not psychic.
How can you expect them to find your site if you don’t reach out to them?
It’s easy to feel frustrated when you look at your website analytics and see a dismally low visitor count.
This sometimes leads business owners on a desperate spamming spree in an attempt to garner some attention.
Spamming your potential customers is a really great way to ensure that they actively avoid you for the rest of the time, so if you want my advice, don’t do it.
Attempting to inflate your metrics artificially is a fool’s game, and it won’t help you in the long run.
After all, those fake Facebook accounts who ‘like’ your page are never really going to buy from you.
Great marketing is about generating quality leads – and it pays to put the time in.
5) Paying through the teeth for web development
Even nowadays, people still believe that it’s necessary to spend thousands on a fancy e-commerce website – because that’s just the done thing, right? After all, it needs to look professional.
Yes – of course, it needs to look professional.
But unless the needs of your company demand a highly bespoke solution, you can save yourself an awful lot of money by using a foolproof e-commerce platform that can be easily tailored to meet your needs.
Only pay for development work if your business really needs it.
Unless you have an unlimited budget, your money will be better spent elsewhere – on promotion or SEO optimisation, for example.
A good way to start is by making use of free web trials of out-of-the-box online store builders, to get a feel for what it is you really need.
6) Relying too heavily on one channel
In the world of business, it’s never a good idea to put all your eggs in one basket. That’s just common sense.
When all of your marketing efforts are poured into one channel, what happens if something goes wrong? Your entire business revenue could tank overnight.
Say you get all of your custom from organic search traffic.