The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the...
The following is a true story, but the names have been omitted. This was not your typical client. It was...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many...
Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The...
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
