The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies... Read More
Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the... Read More
The following is a true story, but the names have been omitted. This was not your typical client. It was big time, a Fortune 500 company based in Silicon Valley that was looking for a new vendor to which it would pay millions of dollars. The stakes were so high... Read More
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a... Read More
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many... Read More
Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The Economist, hiring the right person is “the biggest failing of businesses today” ? Too many of us shirk the recruitment process, approaching it casually and vainly hoping that we’ll hire... Read More
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more... Read More
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get... Read More
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,... Read More
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may... Read More