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  • March 5, 2021
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Strategic Marketing

How to Brand like Apple, McDonald's and Coca Cola
Derin Cag·
Strategic Marketing

How to Brand Like Apple, McDonald’s & Coca Cola

The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies... Read More
Offline Marketing
Christian Mills·
Strategic Marketing

Best Techniques for Marketing Your Brick-and-Mortar Store

Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the... Read More
Client Secrets
Jeff Beals·
Strategic Marketing

Sales Intel: The Slightest Clue Can Expose Client Secrets

The following is a true story, but the names have been omitted. This was not your typical client. It was big time, a Fortune 500 company based in Silicon Valley that was looking for a new vendor to which it would pay millions of dollars. The stakes were so high... Read More
30-Day-Warranty
Michel Semienchuk·
Strategic Marketing

Why 30-Day Warranties are Ridiculous

I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a... Read More
Bikini Luxe Candice Galek
Paul Wallis·
Companies

Bikini Luxe: To Hell With Market Conventions, Go Viral Yourself

The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many... Read More
5-Ways-To-Build-The-Best-Retail-Sales-Team
Will Titterington·
Strategic Marketing

5 Ways to Build the Best Retail Sales Team

Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The Economist, hiring the right person is “the biggest failing of businesses today” ? Too many of us shirk the recruitment process, approaching it casually and vainly hoping that we’ll hire... Read More
Is Your Key Marketing Message Lost in a Barrage of Bullet Blahs
Paula Brown·
Strategic Marketing

Is Your Key Marketing Message Lost in a Barrage of Bullet “Blahs”?

New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more... Read More
business marketing plan
Wayne Brown·
Strategic Marketing

What Is Your Marketing Plan for Business Success?

Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get... Read More
selfie special go viral
Richtopia·
Strategic Marketing

Use This Trick to Go Viral Like Selfies

Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,... Read More
Wayne Brown's article on improving networking skills in the 21st Century
Wayne Brown·
Strategic Marketing

Are You Ready to Build a Strong Reputation?

When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may... Read More
differential
Gerri Knilans·
Strategic Marketing

Does Your Company Have a Meaningful Differential in the Marketplace?

Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was.... Read More
Wayne Brown's article on improving networking skills in the 21st Century
Wayne Brown·
Strategic Marketing

The Power Behind Building a Professional Network

The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For many of us, keeping in touch with our friends and family is natural, as these are the relationships we are most familiar with, and for some, most comfortable. Our personal... Read More
Photo of a woman sitting down with a black coloured diary entitled 'mission' in her hand.
Gerri Knilans·
Strategic Marketing

Mantras, Maxims, and Mission Statements

It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do... Read More
power-of-networking-2015
Gerri Knilans·
Strategic Marketing

A Concept Ahead of its Time

Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60... Read More
business etiquette
Gerri Knilans·
Strategic Marketing

Business Etiquette Matters

The ultimate guide to business etiquette and professionalism at work:  As the global marketplace expands and technology capabilities increase, the need to be more aware of how behaviors impact others is especially important. Simply because people are busy juggling priorities, responding to daily pressures, and conducting business across time zones... Read More
Sales and Marketing Machine
Jeff Beals·
Strategic Marketing

Very Important Sales Tools but Nothing More Than Tools

Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold.... Read More
Businessman With Heart
Jeff Beals·
Strategic Marketing

Embrace the Close Instead of Fearing it

Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer... Read More
Marketing Content
Gerri Knilans·
Strategic Marketing

Creating Relevant Marketing Content

Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does... Read More
Soft Selling
Odile Faludi·
Strategic Marketing

Soft-Selling Doesn’t Work

I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming... Read More
Sales People Everywhere
Jeff Beals·
Strategic Marketing

Prospecting: Sales Professionals Should Be Seemingly Everywhere

The ultimate guide to successful prospecting in marketing and sales.  The most successful sales professionals tend to work long and... Read More
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