The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies... Read More
Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the... Read More
The following is a true story, but the names have been omitted. This was not your typical client. It was big time, a Fortune 500 company based in Silicon Valley that was looking for a new vendor to which it would pay millions of dollars. The stakes were so high... Read More
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a... Read More
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many... Read More
Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The Economist, hiring the right person is “the biggest failing of businesses today” ? Too many of us shirk the recruitment process, approaching it casually and vainly hoping that we’ll hire... Read More
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more... Read More
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get... Read More
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,... Read More
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may... Read More
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was.... Read More
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For many of us, keeping in touch with our friends and family is natural, as these are the relationships we are most familiar with, and for some, most comfortable. Our personal... Read More
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do... Read More
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60... Read More
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the need to be more aware of how behaviors impact others is especially important. Simply because people are busy juggling priorities, responding to daily pressures, and conducting business across time zones... Read More
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold.... Read More
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer... Read More
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does... Read More
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming... Read More
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and... Read More