The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
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Strategic Marketing
The following is a true story, but the names have been omitted. This was not your typical client. It was...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a panic, I searched through my wallet to find the receipt. When I found it, I saw—to my relief—that the humidifier was still under warranty. That was the good news. The...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many...
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get a number of different answers. Some have no idea what that is? Others have developed a comprehensive marketing plan by month and quarter. They have seen the importance of using...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60 second elevator speech, scope out name badges and titles and shake a lot of hands. Business people join with the expectation they will meet people who will send business to...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer will likely be “the closing.” Chances are the second most stressful part would be “overcoming objections.” That really shouldn’t be the case. For if you do everything right earlier in...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and hard. A significant chunk of those hours typically get dedicated to networking, prospecting, phone calls, emails, hosting guests, visiting people, and developing raving fans who champion their cause. Ever wonder...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,...
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a...
