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  • January 21, 2021
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Jonah Berger
Jonah Berger
JoinedJuly 14, 2015
Articles2
Wharton Professor and Author of NYT Bestseller, 'Contagious: Why Things Catch On'.
Photo of a Monkey using a laptop, being a copycat of its human owner.
Jonah Berger·
Effective Leadership

Why It Pays to Be a Copycat

So how do we do become more influential by mimicking others? Imagine you’re stuck in the throes of a tense... Read More
The holy grail of going viral
Jonah Berger·
Strategic Marketing

DECLASSIFIED: The Holy Grail for Going Viral

Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a... Read More

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