When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Random
Strategic Marketing
When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do companies need and why? Mantras, according to Guy Kawasaki in his book Reality Check, are three or four words that explain why your product, service, or company should exist.” The...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply cannot compete with others because buyers use all available information before deciding which companies to give their money and loyalty to. The recently published “B2B Content Marketing: 2018 Benchmarks, Budgets,...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer will likely be “the closing.” Chances are the second most stressful part would be “overcoming objections.” That really shouldn’t be the case. For if you do everything right earlier in...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the world is different now, our concern for our present and our future is more prevalent than ever before. In 2015, GFK conducted a survey which found that out of 28,000...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
