Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a...
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Strategic Marketing
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is constantly developing. CEOs adapt and adopt newer and better methods to improve sales and gain long-term clients. One of these methods is the usage of online videos. While ‘Vlogging’ has become the entertainment on sites...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,...
Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla” I mean Danby Appliances fights for business against big gorillas (other much larger appliance manufacturers) in the field. Danby Appliances sells about $400,000,000 per year compared to our 2 largest...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the world views you, so it’s important that your personal brand be a strong, capable one that best reflects your true self – especially when it comes to the business world. It is...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important to research target markets, discover trends and build campaigns based on that data. However, some trends are innate to human nature, not just a specific segment of the market or...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new...
