The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,... Read More
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average.... Read More
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic business decisions. Here are some essential statistics that every marketer needs to know: In a recent survey of marketers, nearly one-quarter of respondents say they dedicate more than half their... Read More
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the... Read More
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as... Read More
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do companies need and why? Mantras, according to Guy Kawasaki in his book Reality Check, are three or four words that explain why your product, service, or company should exist.” The... Read More
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is... Read More
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”... Read More
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get a number of different answers. Some have no idea what that is? Others have developed a comprehensive marketing plan by month and quarter. They have seen the importance of using... Read More
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies... Read More