Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
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Strategic Marketing
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing concept or an idea, then launching it to a successful campaign and the tracking results is a key accomplishment....
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue to tighten and, more often than not, marketers are forced to do more for less. But in today’s competitive marketplace, it’s more important than ever to keep your company top-of-mind...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new to the digital world of e-commerce or have been in the business for some time, but with limited results. If you feel that things aren’t going quite as well as...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply cannot compete with others because buyers use all available information before deciding which companies to give their money and loyalty to. The recently published “B2B Content Marketing: 2018 Benchmarks, Budgets,...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
