The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
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Strategic Marketing
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average. You experimented, invested, executed and collected the data. The results were disappointing. There was no shortage of consultants clamouring to help you. Yet, I’m asking you to please reconsider whether...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is constantly developing. CEOs adapt and adopt newer and better methods to improve sales and gain long-term clients. One of these methods is the usage of online videos. While ‘Vlogging’ has become the entertainment on sites...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do companies need and why? Mantras, according to Guy Kawasaki in his book Reality Check, are three or four words that explain why your product, service, or company should exist.” The...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60 second elevator speech, scope out name badges and titles and shake a lot of hands. Business people join with the expectation they will meet people who will send business to...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply with people at some level, and suddenly thousands or even millions of viewers seek it out it is said to have gone “viral.” You can hope and pray for it,...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Having a powerful and visible personal brand is a sure way to find success in many aspects of your life....
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
