Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
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Strategic Marketing
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing concept or an idea, then launching it to a successful campaign and the tracking results is a key accomplishment....
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
The following is a true story, but the names have been omitted. This was not your typical client. It was big time, a Fortune 500 company based in Silicon Valley that was looking for a new vendor to which it would pay millions of dollars. The stakes were so high...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances, C-suite executives, business-development teams, as well as communications, marketing and media-relations professionals can find themselves too busy to tackle critical growth initiatives. When this happens, you or your team are...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more points? A long list of bullet points can and does create a sea of “Blah”, making it almost impossible for your audience to realize or resonate to that one key...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in life. Principles and standards set the tone of your company, internally to your staff and externally to the public; thus, they should always get upheld. Least to say, a break...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
