When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not only captivate attention but fully immerse your audience into the story leaving a long-lasting impression. These stories can be told in a number of ways, including conventional as well as...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are taking the marketplace by storm. Now in their early twenties to mid-thirties, they have finished college and are looking to make their mark in the world. With more than two...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an organisation’s efforts to grow the business. It involves a complete understanding of the marketplace where the company operates and takes into consideration a realistic assessment of the company’s strengths, weaknesses,...
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group. The challenge for marketers is to capture the essence...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up, but I feel it’s my duty. So here goes. Sales slumps. I dislike them. I try hard to avoid them, but they sometimes happen. I met with a good friend...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting...