Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
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Strategic Marketing
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average. You experimented, invested, executed and collected the data. The results were disappointing. There was no shortage of consultants clamouring to help you. Yet, I’m asking you to please reconsider whether...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances, C-suite executives, business-development teams, as well as communications, marketing and media-relations professionals can find themselves too busy to tackle critical growth initiatives. When this happens, you or your team are...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting statement. Granted, it could work. Snapchat has long prided itself on a less obvious UI, worn like a badge of honor by younger users over their less app-savvy predecessors.. Whether...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an organisation’s efforts to grow the business. It involves a complete understanding of the marketplace where the company operates and takes into consideration a realistic assessment of the company’s strengths, weaknesses,...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max...
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize...
Starting a business is expensive, but you should not let that be the reason you do not try. You can...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow one into something bigger, an essential ingredient is required. One must be able to create a brand everyone loves and talks about. Your company needs to have the ability to...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
