New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
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Strategic Marketing
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic business decisions. Here are some essential statistics that every marketer needs to know: In a recent survey of marketers, nearly one-quarter of respondents say they dedicate more than half their...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most modern people check their profiles dozens of times per day starting from a moment they wake up and ending with a moment they go to bed. It seems that humans...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances, C-suite executives, business-development teams, as well as communications, marketing and media-relations professionals can find themselves too busy to tackle critical growth initiatives. When this happens, you or your team are...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many people in sales and marketing will tell you that the upper teen/ college girl fashion market is a very, very hard market to penetrate. This is Fussy Fashion incarnate. These...
Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize the power of Instagram as a tool for helping grow a business, and that’s a strategic error that is allowing their competitors to dominate them on the world’s fastest-growing social...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote employees – from time zone differences and varying cultural backgrounds to communication hurdles and inconsistent internet connections – the job can be somewhat daunting. However, it’s worth overcoming the challenges...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
