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Strategic Marketing

Is your team on marketing overload
Gerri Knilans·
Strategic Marketing

Is Your Team on Marketing Overload?

The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,... Read More
Content marketing etiquette piece
Richtopia·
Strategic Marketing

The 5 Pillars of Effective Content Marketing Etiquette

Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to... Read More
differential
Gerri Knilans·
Strategic Marketing

Does Your Company Have a Meaningful Differential in the Marketplace?

Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max... Read More
Picture of five letterboxes.
Gerri Knilans·
Strategic Marketing

Is Your Newsletter Memorable?

The Best Ways to Utilize Newsletters:  Companies have so many options for reaching out to their internal and external audiences.... Read More
Photo of a man sitting on a desk using his laptop, on the LinkedIn Sales Navigator website.
John White·
Strategic Marketing

Five Industry Experts Share How They Use LinkedIn to Grow Their Business

Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your... Read More
MarTech article
Matt Shealy·
Strategic Marketing

How to Lead a World-Class Remote Marketing Team

When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote employees – from time zone differences and varying cultural backgrounds to communication hurdles and inconsistent internet connections – the job can be somewhat daunting. However, it’s worth overcoming the challenges... Read More
5-Ways-To-Build-The-Best-Retail-Sales-Team
Will Titterington·
Strategic Marketing

5 Ways to Build the Best Retail Sales Team

Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The... Read More
Power of storytelling
Charlotte Marie Le Hardy·
Strategic Marketing

Tell Me a Story: The Power of Brand Narrative

Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not... Read More
8 marketing mistakes when writing emails
Richtopia·
Strategic Marketing

8 Email Marketing Mistakes Most Business Owners Make

When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can... Read More
business marketing plan
Wayne Brown·
Strategic Marketing

What Is Your Marketing Plan for Business Success?

Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get... Read More
Marketing Planning
Gerri Knilans·
Strategic Marketing

Marketing Planning: A Foundation of Business Growth

What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an... Read More
Sustainability branding definition, strategy, and examples
Richtopia·
Strategic Marketing

What Is Social Branding? And How Does It Work?

Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social branding is equally utilised by socially-conscious businesses that are making a positive impact on society, while also turning a profit. What is a social brand? A social brand is much... Read More
selfie special go viral
Richtopia·
Strategic Marketing

Use This Trick to Go Viral Like Selfies

Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply... Read More
Is Your Key Marketing Message Lost in a Barrage of Bullet Blahs
Paula Brown·
Strategic Marketing

Is Your Key Marketing Message Lost in a Barrage of Bullet “Blahs”?

New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more... Read More
Photo of a man in a tunnel holding the peace sign with his fingers
Patrick Foster·
Strategic Marketing

6 Marketing Mistakes Entrepreneurs Make When Building an eCommerce Business

So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new to the digital world of e-commerce or have been in the business for some time, but with limited results. If you feel that things aren’t going quite as well as... Read More
Amazon
Mae Merriweather·
Strategic Marketing

How You Can Market Like Amazon for Free

Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in... Read More
Search Engine Optimisation
Derin Cag·
Strategic Marketing

The SEO FAQ: A Crash-Course in SEO for Beginners

If you’re a beginner at SEO (search engine optimization), then it’s pretty easy to get overwhelmed by all the information floating... Read More
RichTopia We Sell Pink Bananas
Gerri Knilans·
Strategic Marketing

Five Statistics Marketers Need to Know

Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic business decisions. Here are some essential statistics that every marketer needs to know: In a recent survey of marketers, nearly one-quarter of respondents say they dedicate more than half their... Read More
Offline Marketing
Christian Mills·
Strategic Marketing

Best Techniques for Marketing Your Brick-and-Mortar Store

Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the... Read More
Psychology test, picture of a man with a brainwave measurement device on his head for a test.
Sue Hays-Barr·
Strategic Marketing

The Impossibility Question: How to Move People Towards You From Negative to Positive

If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student... Read More
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