New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
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Strategic Marketing
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in the United States. Amazon.com started as an online book-store, but soon expanded to sell a broad range of goods, including DVDs, CDs, MP3s, software, video games, electronics, apparel, food, clothing,...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many people in sales and marketing will tell you that the upper teen/ college girl fashion market is a very, very hard market to penetrate. This is Fussy Fashion incarnate. These...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a panic, I searched through my wallet to find the receipt. When I found it, I saw—to my relief—that the humidifier was still under warranty. That was the good news. The...
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference to mobile-ready websites over their non-responsive counterparts. Although some early metrics aren’t seeing considerable shifts in rankings, the update, according to Google, “will have a significant impact on our search...
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
Starting a business is expensive, but you should not let that be the reason you do not try. You can...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most modern people check their profiles dozens of times per day starting from a moment they wake up and ending with a moment they go to bed. It seems that humans...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
