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  • March 5, 2021
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Strategic Marketing

Man holding a phone in the dark using Instagram application.
John White·
Strategic Marketing

10 Industry Experts Share How They Use Instagram to Grow Their Business

Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize... Read More
Photo of woman using camera to record a video
Richtopia·
Strategic Marketing

10 Uses of Video That Leaders & Managers Can’t Ignore

The ultimate guide to using videos in the most effective ways for business growth.  The world of online business is... Read More
Logos of the Most Powerful Brands of the World
Derin Cag·
Strategic Marketing

20 Powerful Branding Ideas From the Most Popular Companies in the World

The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow one into something bigger, an essential ingredient is required. One must be able to create a brand everyone loves and talks about. Your company needs to have the ability to... Read More
Marketing article
Richtopia·
Strategic Marketing

22 Mistakes You May Be Making in Digital Content Efficiency

Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as... Read More
Photo of Big Group of People taking photos of the Mona Lisa. Image related to article on 4 Ways to Improve User Experience and Increase Engagement.
Avinash Nair·
Strategic Marketing

4 Top Ways to Improve Your Audience Engagement

There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social... Read More
5-Ways-To-Build-The-Best-Retail-Sales-Team
Will Titterington·
Strategic Marketing

5 Ways to Build the Best Retail Sales Team

Everyone wants the best retail sales team, but not everyone has the best. Did you know that, according to The Economist, hiring the right person is “the biggest failing of businesses today” ? Too many of us shirk the recruitment process, approaching it casually and vainly hoping that we’ll hire... Read More
Photo of a man in a tunnel holding the peace sign with his fingers
Patrick Foster·
Strategic Marketing

6 Marketing Mistakes Entrepreneurs Make When Building an eCommerce Business

So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new... Read More
Photo of a man looking at big data on his desktop iMac computer.
John White·
Strategic Marketing

7 B2B Sales Tools That Will Fill Your Funnel up With Hot Leads

Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are... Read More
8 marketing mistakes when writing emails
Richtopia·
Strategic Marketing

8 Email Marketing Mistakes Most Business Owners Make

When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can... Read More
Photo of a woman's hands holding a mix of flyers.
Richtopia·
Strategic Marketing

8 Print Marketing Mistakes New Business Owners Make

Starting a business is expensive, but you should not let that be the reason you do not try. You can... Read More
Marketing strategies of cool brands from around the world
Kayleign Alexandra·
Strategic Marketing

9 International Brands With Awesome Marketing – Be Inspired

Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking... Read More
The Psychology of Marketing and Sales
Derin Cag·
Strategic Marketing

A Comprehensive Guide on the Psychology of Marketing and Sales

The ultimate guide on the psychology behind marketing and sales. A lot of marketers look at successful sales letters and then try to mimic the words they think will boost sales. That’s right; they use a swipe file. And then they wonder why their swipe-filled sales letter isn’t generating any sales. Here’s... Read More
power-of-networking-2015
Gerri Knilans·
Strategic Marketing

A Concept Ahead of its Time

Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60... Read More
A Guide to Creating Remarkable Social Media Content
Amanda Sparks·
Strategic Marketing

A Guide to Creating Remarkable Social Media Content

How to do social media marketing the right way:  Social media usage is an essential part of everyday routine. Most... Read More
Wayne Brown's article on improving networking skills in the 21st Century
Wayne Brown·
Strategic Marketing

Are You Ready to Build a Strong Reputation?

When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may include words such as quality, reliability or luxury. Brands conjure up thoughts or ideas, whether we are familiar with the brand or allow the media to connect us. But, although... Read More
Woman holding her credit card thinking of buying products based on a sale using behavioral marketing
Gerri Knilans·
Strategic Marketing

Behavioral-Based Marketing Strategies and Why They Matter

5 useful examples of behavioral marketing and effective ideas on how to implement it in business:  As marketers, it’s important... Read More
Offline Marketing
Christian Mills·
Strategic Marketing

Best Techniques for Marketing Your Brick-and-Mortar Store

Nowadays online stores are very much in vogue. They are easy to access, offer lower prices than stores on the... Read More
Personal Branding (standing out)
Ross Cohen·
Strategic Marketing

Best Ways to Effectively Build Your Personal Brand

We all have a personal brand whether we are aware of it or not. Your personal brand is how the world views you, so it’s important that your personal brand be a strong, capable one that best reflects your true self – especially when it comes to the business world. It is... Read More
Bikini Luxe Candice Galek
Paul Wallis·
Companies

Bikini Luxe: To Hell With Market Conventions, Go Viral Yourself

The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many... Read More
Brand wrecking, branding mistakes to avoid.
Charlotte Marie Le Hardy·
Strategic Marketing

Brand Wrecking: Avoid This Branding Mistake

asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the... Read More
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