An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
Revolution comes in all shapes and sizes. We had the steam engine, the silicone chip, and the world wide web,...
Shared responsibility; people, businesses, and agencies. Imagine a complete stranger calling you the C-word. How would you feel? – Angry? Upset? Offended? Well, of course, that would be natural, who wouldn’t be? But then again, many of us are called the C-word daily and do absolutely nothing about it. The...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the world is different now, our concern for our present and our future is more prevalent than ever before. In 2015, GFK conducted a survey which found that out of 28,000...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
