An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
JoinedDecember 7, 2015
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Revolution comes in all shapes and sizes. We had the steam engine, the silicone chip, and the world wide web,...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
