Richtopian logo inverted
  • March 5, 2021
Richtopian logo
  • Home
  • Leadership
  • Communications
  • Technology
  • Sustainability
  • Interviews
  • Lists
Richtopian logo new A universal information movement to build a world where all people are rich in knowledge, resources, and opportunities.
Charlotte Marie Le Hardy
Charlotte Marie Le Hardy
JoinedDecember 7, 2015
Articles8
Managing Director of Witch (Creative Brand Consultancy) & Lecturer at Suffolk New College.
Growing Responsibly: A New Way Forward for Coca-Cola
Charlotte Marie Le Hardy·
Strategic Marketing

Growing Responsibly: A New Way Forward for Coca-Cola

An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks... Read More
People shopping for vegatables at a local market in New York, USA.
Charlotte Marie Le Hardy·
Sustainable Development

Green for Go: The Rise in Veganism and Changes in Consumer Consciousness

Revolution comes in all shapes and sizes. We had the steam engine, the silicone chip, and the world wide web,... Read More
African girl sitting in a big dump, living on consumers left-overs, looking sad because of poverty.
Charlotte Marie Le Hardy·
Sustainable Development

Don’t Use the C-Word, We Are Humanity!

Core Values in Business Ethics
Charlotte Marie Le Hardy·
Strategic Marketing

Why It’s Crucial to Stick to Core-Values in Business (Case-Studies Included)

According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in... Read More
Brand wrecking, branding mistakes to avoid.
Charlotte Marie Le Hardy·
Strategic Marketing

Brand Wrecking: Avoid This Branding Mistake

asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the... Read More
Health conscious advertisement made by Nike, picture of escalator being block by a 'crime-scene type' tape that has the Nike tick on it, and the stairs on the right as the only accessible option so that they ... Just Do It!
Charlotte Marie Le Hardy·
Strategic Marketing

The New Enlightenment: What Experts Are Doing About Branding

Power of storytelling
Charlotte Marie Le Hardy·
Strategic Marketing

Tell Me a Story: The Power of Brand Narrative

Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not... Read More
Eye of the Beholder Branding
Charlotte Marie Le Hardy·
Strategic Marketing

The Eye of the Beholder: Perceived Value

Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online... Read More

Most Popular

  • Marcus Lemonis Shares His Best Advice for Entrepreneurs
  • Johari Window: An Effective Model for Improving Interpersonal Communication and Managerial Effectiveness
  • What Is Social Marketing? And How Does It Work?
  • Workplace Culture: How to Encourage Collaboration
  • 11 Amazing Examples of Disruptive Technology
  • 45 of Britain's Oldest Companies, From Rolls-Royce to Burberry, Still in Business After 100-Years
  • 6 Key Attitudes and Behaviors of Successful Leaders
  • 20 Powerful Branding Ideas From the Most Popular Companies in the World
  • 17 Great Examples of Effective Leadership and Strategy
  • Michael Porter's Approach: How to Create Shared Value in Business (Top 3 Tips)

Featured

  • Marcus Lemonis Shares His Best Advice for Entrepreneurs

Join Our Newsletter

Get our latest content straight into your inbox:

  • 4,015,210 all-time unique readers

In 1776, Adam Smith, the Father of Capitalism wrote:

“No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable.”

Core Richtopian Values:

✪ Integrity ✪ Curiosity ✪ Serendipity ✪ Humanity ✪ Prosperity

Richtopian logo inverted A universal information movement to build a world where all people are rich in knowledge, resources, and opportunities.
  • About Us
  • Contribute
  • Advertise
  • Terms
    • Privacy
  • Disclaimer
  • Contact Us
  • Sitemap
© 2021 Richtopia Ltd. All rights reserved.
Richtopian logo inverted
  • Home
  • Leadership
  • Communications
  • Technology
  • Sustainability
  • Interviews
  • Lists
Start typing to see results or hit ESC to close
Leadership Entrepreneurship Communication Management Business
See all results

Get new content straight to your inbox 📬

Discover the best Richtopian articles from leading contributors, delivered straight to your inbox weekly.

We use cookies to understand how you use our site and to improve your experience. To learn more, click here. Please let us know if you agree to all of these cookies.