An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Paula Deen’s Reputation Story Once upon a time, Paula Deen was a monarch of food-based TV shows. Until her good-name and brand...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
The ultimate guide on the psychology behind marketing and sales. A lot of marketers look at successful sales letters and then try...
