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  • March 5, 2021
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Strategic Marketing

Is your team on marketing overload
Gerri Knilans·
Strategic Marketing

Is Your Team on Marketing Overload?

The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,... Read More
What is social marketing
Richtopia·
Strategic Marketing

What Is Social Marketing? And How Does It Work?

Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to... Read More
Drupa vs Wordpress vs Joomla comparison infographic and statistics
Richtopia·
Strategic Marketing

Content Management System (CMS) Comparison

CMS Wars – WordPress vs. Joomla vs. Drupal:  Websites have become an integral part of everyday life. Although most people know how to use a website, it is less known how to build one. There are different content management systems (CMS) available geared at various levels of knowledge to help... Read More
Personal Branding (standing out)
Ross Cohen·
Strategic Marketing

Best Ways to Effectively Build Your Personal Brand

We all have a personal brand whether we are aware of it or not. Your personal brand is how the... Read More
Guerrilla Tactics vs Gorilla Corporations
Jim Estill·
Strategic Marketing

Guerrilla vs Gorilla

We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”... Read More
Core Values in Business Ethics
Charlotte Marie Le Hardy·
Strategic Marketing

Why It’s Crucial to Stick to Core-Values in Business (Case-Studies Included)

According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in life. Principles and standards set the tone of your company, internally to your staff and externally to the public; thus, they should always get upheld. Least to say, a break... Read More
Logos of the Most Powerful Brands of the World
Derin Cag·
Strategic Marketing

20 Powerful Branding Ideas From the Most Popular Companies in the World

The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow... Read More
Brand wrecking, branding mistakes to avoid.
Charlotte Marie Le Hardy·
Strategic Marketing

Brand Wrecking: Avoid This Branding Mistake

asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the... Read More
Photo of Big Group of People taking photos of the Mona Lisa. Image related to article on 4 Ways to Improve User Experience and Increase Engagement.
Avinash Nair·
Strategic Marketing

4 Top Ways to Improve Your Audience Engagement

There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social media engagement through to online communities; you simply need to find the perfect mix and make sure you have a steady flow of visitors who keep coming to your website and... Read More
Picture of five letterboxes.
Gerri Knilans·
Strategic Marketing

Is Your Newsletter Memorable?

The Best Ways to Utilize Newsletters:  Companies have so many options for reaching out to their internal and external audiences.... Read More
Health conscious advertisement made by Nike, picture of escalator being block by a 'crime-scene type' tape that has the Nike tick on it, and the stairs on the right as the only accessible option so that they ... Just Do It!
Charlotte Marie Le Hardy·
Strategic Marketing

The New Enlightenment: What Experts Are Doing About Branding

  Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the... Read More
Psychology test, picture of a man with a brainwave measurement device on his head for a test.
Sue Hays-Barr·
Strategic Marketing

The Impossibility Question: How to Move People Towards You From Negative to Positive

If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student of the power of the human mind (though by no means an expert), I like to share communications techniques I find to help you be better and stronger at managing... Read More
Case studies
Gerri Knilans·
Strategic Marketing

Case Studies and Success Stories: Advertising Without the Cost

Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success... Read More
Power of storytelling
Charlotte Marie Le Hardy·
Strategic Marketing

Tell Me a Story: The Power of Brand Narrative

Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not... Read More
Eye of the Beholder Branding
Charlotte Marie Le Hardy·
Strategic Marketing

The Eye of the Beholder: Perceived Value

Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online and brochures through the door. During our favourite programmes and films, we are enticed by the visual and aural sensation of television advertising. Even in the grip of the recession,... Read More
Marketing Planning
Gerri Knilans·
Strategic Marketing

Marketing Planning: A Foundation of Business Growth

What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an... Read More
brand
Stephen Shapiro·
Strategic Marketing

What Forbes Can’t Tell You About Building Your Reputation and Brand

Paula Deen’s Reputation Story Once upon a time, Paula Deen was a monarch of food-based TV shows. Until her good-name and brand... Read More
Marketing to Millennials
Gerri Knilans·
Strategic Marketing

How to Market to Millennials

The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group.  The challenge for marketers is to capture the essence... Read More
The Psychology of Marketing and Sales
Derin Cag·
Strategic Marketing

A Comprehensive Guide on the Psychology of Marketing and Sales

The ultimate guide on the psychology behind marketing and sales. A lot of marketers look at successful sales letters and then try... Read More
Search Engine Optimisation
Derin Cag·
Strategic Marketing

The SEO FAQ: A Crash-Course in SEO for Beginners

If you’re a beginner at SEO (search engine optimization), then it’s pretty easy to get overwhelmed by all the information floating... Read More
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