5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important... Read More
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as... Read More
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most modern people check their profiles dozens of times per day starting from a moment they wake up and ending with a moment they go to bed. It seems that humans... Read More
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply... Read More
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are... Read More
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social branding is equally utilised by socially-conscious businesses that are making a positive impact on society, while also turning a profit. What is a social brand? A social brand is much... Read More
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to... Read More
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you... Read More
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting statement. Granted, it could work. Snapchat has long prided itself on a less obvious UI, worn like a badge of honor by younger users over their less app-savvy predecessors.. Whether... Read More
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks... Read More