An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
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Strategic Marketing
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to change their social behaviours and to benefit society. The importance of social marketing cannot be underestimated because it often raises awareness of far-reaching topics that are often out of the...
CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla” I mean Danby Appliances fights for business against big gorillas (other much larger appliance manufacturers) in the field. Danby Appliances sells about $400,000,000 per year compared to our 2 largest...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the very bedrock of Western life. Wherever we look, we are bound to receive a face full of logos, and one thing is for sure; many get it so wrong. It...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the world is different now, our concern for our present and our future is more prevalent than ever before. In 2015, GFK conducted a survey which found that out of 28,000...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not only captivate attention but fully immerse your audience into the story leaving a long-lasting impression. These stories can be told in a number of ways, including conventional as well as...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group. The challenge for marketers is to capture the essence...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
