The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,... Read More
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to... Read More
CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people know how to use a website, it is less known how to build one. There are different content management systems (CMS) available geared at various levels of knowledge to help... Read More
We all have a personal brand whether we are aware of it or not. Your personal brand is how the... Read More
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”... Read More
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in life. Principles and standards set the tone of your company, internally to your staff and externally to the public; thus, they should always get upheld. Least to say, a break... Read More
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow... Read More
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the... Read More
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social media engagement through to online communities; you simply need to find the perfect mix and make sure you have a steady flow of visitors who keep coming to your website and... Read More
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences.... Read More
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the... Read More
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student of the power of the human mind (though by no means an expert), I like to share communications techniques I find to help you be better and stronger at managing... Read More
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success... Read More
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not... Read More
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online and brochures through the door. During our favourite programmes and films, we are enticed by the visual and aural sensation of television advertising. Even in the grip of the recession,... Read More
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an... Read More
Paula Deen’s Reputation Story Once upon a time, Paula Deen was a monarch of food-based TV shows. Until her good-name and brand... Read More
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group. The challenge for marketers is to capture the essence... Read More
The ultimate guide on the psychology behind marketing and sales. A lot of marketers look at successful sales letters and then try... Read More
If you’re a beginner at SEO (search engine optimization), then it’s pretty easy to get overwhelmed by all the information floating... Read More