“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
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Strategic Marketing
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new to the digital world of e-commerce or have been in the business for some time, but with limited results. If you feel that things aren’t going quite as well as...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
Starting a business is expensive, but you should not let that be the reason you do not try. You can reduce some everyday expenses, but one area you cannot skimp on is marketing. You need marketing to build a strong customer base and get your name out there. You can...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60 second elevator speech, scope out name badges and titles and shake a lot of hands. Business people join with the expectation they will meet people who will send business to...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Easily said, but what does it...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For many of us, keeping in touch with our friends and family is natural, as these are the relationships we are most familiar with, and for some, most comfortable. Our personal...
The following is a true story, but the names have been omitted. This was not your typical client. It was...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
