The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
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Strategic Marketing
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important to research target markets, discover trends and build campaigns based on that data. However, some trends are innate to human nature, not just a specific segment of the market or...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the world is different now, our concern for our present and our future is more prevalent than ever before. In 2015, GFK conducted a survey which found that out of 28,000...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the need to be more aware of how behaviors impact others is especially important. Simply because people are busy juggling priorities, responding to daily pressures, and conducting business across time zones...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new to the digital world of e-commerce or have been in the business for some time, but with limited results. If you feel that things aren’t going quite as well as...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
