LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may include words such as quality, reliability or luxury. Brands conjure up thoughts or ideas, whether we are familiar with the brand or allow the media to connect us. But, although...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many people in sales and marketing will tell you that the upper teen/ college girl fashion market is a very, very hard market to penetrate. This is Fussy Fashion incarnate. These...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
Starting a business is expensive, but you should not let that be the reason you do not try. You can...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most modern people check their profiles dozens of times per day starting from a moment they wake up and ending with a moment they go to bed. It seems that humans...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content needs to be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to be shared. If content isn’t compelling, it does...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For many of us, keeping in touch with our friends and family is natural, as these are the relationships we are most familiar with, and for some, most comfortable. Our personal...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences. One effective, but sometimes forgotten, tool is regularly scheduled and consistently produced newsletters. Whether monthly or quarterly, digital or print, a newsletter gets directly into the hands (or email box)...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...