I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
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Strategic Marketing
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue to tighten and, more often than not, marketers are forced to do more for less. But in today’s competitive marketplace, it’s more important than ever to keep your company top-of-mind...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
Having a powerful and visible personal brand is a sure way to find success in many aspects of your life. It gives you a significant advantage in building your business, finding a better job and even in improving your social life. My path to building a big personal brand has...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average. You experimented, invested, executed and collected the data. The results were disappointing. There was no shortage of consultants clamouring to help you. Yet, I’m asking you to please reconsider whether...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to laugh, you will be remembered. And tying memories of laughter to your company or product is a good thing. According to Wikipedia, there are 4 different kinds of humour: The...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow one into something bigger, an essential ingredient is required. One must be able to create a brand everyone loves and talks about. Your company needs to have the ability to...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting statement. Granted, it could work. Snapchat has long prided itself on a less obvious UI, worn like a badge of honor by younger users over their less app-savvy predecessors.. Whether...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
