Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60...
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Strategic Marketing
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average. You experimented, invested, executed and collected the data. The results were disappointing. There was no shortage of consultants clamouring to help you. Yet, I’m asking you to please reconsider whether...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking barriers, telling great stories, and doing some awesome marketing in the process. Why not look out to the rest of the world for some marketing ideas? Here are nine examples...
