We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people know how to use a website, it is less known how to build one. There are different content management systems (CMS) available geared at various levels of knowledge to help...
Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting...
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to laugh, you will be remembered. And tying memories of laughter to your company or product is a good thing. According to Wikipedia, there are 4 different kinds of humour: The...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply cannot compete with others because buyers use all available information before deciding which companies to give their money and loyalty to. The recently published “B2B Content Marketing: 2018 Benchmarks, Budgets,...
How to do social media marketing the right way: Social media usage is an essential part of everyday routine. Most...
Efficient. Webster defines it as being “productive of desired effects…capable of producing desired results with little or no waste (as...
5 useful examples of behavioral marketing and effective ideas on how to implement it in business: As marketers, it’s important to research target markets, discover trends and build campaigns based on that data. However, some trends are innate to human nature, not just a specific segment of the market or...
Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to...
Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking...
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize the power of Instagram as a tool for helping grow a business, and that’s a strategic error that is allowing their competitors to dominate them on the world’s fastest-growing social...
When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote...
Having a powerful and visible personal brand is a sure way to find success in many aspects of your life....