Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing concept or an idea, then launching it to a successful campaign and the tracking results is a key accomplishment....
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In the good-old-days of the traditional brick and mortar business that was open from 9am to 5pm on Monday through Friday and a few hours on the weekend, there was some...
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and hard. A significant chunk of those hours typically get dedicated to networking, prospecting, phone calls, emails, hosting guests, visiting people, and developing raving fans who champion their cause. Ever wonder...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer will likely be “the closing.” Chances are the second most stressful part would be “overcoming objections.” That really shouldn’t be the case. For if you do everything right earlier in...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold....
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
Many professionals join networking groups to get—not give—referrals. The traditional format is to hand out business cards, give your 60 second elevator speech, scope out name badges and titles and shake a lot of hands. Business people join with the expectation they will meet people who will send business to...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was. Do you know what your differential is? One way to develop a corporate distinction is to understand why people buy products or services. According to Roy Chitwood, president of Max...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...