Four clever marketing tricks used by Amazon.
Amazon.com is an American website that has become the largest internet-based retailer in the United States. Amazon.com started as an online book-store, but soon expanded to sell a broad range of goods, including DVDs, CDs, MP3s, software, video games, electronics, apparel, food, clothing, toys, jewellery, and more. In recent years, Amazon has gone global, selling in countries around the world.
How Can You Market like Amazon for Free?
With its booming success, Amazon has set a high bar for online retailers. The good news is that Amazon’s dominance can help you learn how to market your online business more efficiently. Here are some ways you can market like Amazon:
1) Provide free shipping.
That’s right; give your customers free shipping. It’s a small perk that won’t cost you much, and it provides them with an incentive for them to buy more. Studies show that about 60% of internet shoppers abandon their shopping carts when they see the total price, including shipping costs!
2) Allow customers to leave product reviews
Studies have shown that almost 90% of customers like to research and ask around about products before purchasing them. If buyers get to see online reviews of the product(s) that they are considering, they’ll be more comfortable buying them and have a fulfilling experience.
3) Provide a list of other products related to the product being bought
Show customers what people who purchased the product they’re considering purchasing in conjunction with it. This simple step can lead to a staggering increase in product sales as customers sift through more products and add them to their shopping carts.
4) Listen and respond to complaints that customers post online
Responding to complaints shows customers that you care, and can increase their loyalty to you and your products. The Amazon, customer services team, is top-notch, and they build more trust than the alternatives as a result.
Your company does not need to become as big as Amazon to become successful. Steal a page from their book and reap some of the rewards for yourself!