The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an organisation’s efforts to grow the business. It involves a complete understanding of the marketplace where the company operates and takes into consideration a realistic assessment of the company’s strengths, weaknesses,...
“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
The ultimate guide to successful prospecting in marketing and sales. The most successful sales professionals tend to work long and...
The following is a true story, but the names have been omitted. This was not your typical client. It was big time, a Fortune 500 company based in Silicon Valley that was looking for a new vendor to which it would pay millions of dollars. The stakes were so high...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not only captivate attention but fully immerse your audience into the story leaving a long-lasting impression. These stories can be told in a number of ways, including conventional as well as...
Op-ed by Pawan Deshpande, Founder and CEO of Curata Why content marketing etiquette matters and 5 tips on how to...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply cannot compete with others because buyers use all available information before deciding which companies to give their money and loyalty to. The recently published “B2B Content Marketing: 2018 Benchmarks, Budgets,...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
The ultimate guide on why networking is important, including four powerful ways you could improve your networking skills at work. For many of us, keeping in touch with our friends and family is natural, as these are the relationships we are most familiar with, and for some, most comfortable. Our personal...
Content is still king in marketing. The Institute of Content Marketing defines content marketing as “a strategic marketing approach focused...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
Once upon a time there was an invention so amazing that it permanently changed the way products and services were sold. This fascinating new medium became a transformational technology. Because of its creation, the marketing and sales professionals were forever changed. If you weren’t using new sales tools, you were like...
Effective marketing knowledge & strategies for reaching the millennial generation: Move over baby boomers and Gen Xers. The millennials are...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...