Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to...
Ideas for writing a good marketing plan for your business. I raise this question to our clients and I get...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference to mobile-ready websites over their non-responsive counterparts. Although some early metrics aren’t seeing considerable shifts in rankings, the update, according to Google, “will have a significant impact on our search...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in life. Principles and standards set the tone of your company, internally to your staff and externally to the public; thus, they should always get upheld. Least to say, a break...
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