“An effective marketing and advertising strategy can deliver immediate happiness or soothe pain. Mobile technology offers this possibility. “ In...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference to mobile-ready websites over their non-responsive counterparts. Although some early metrics aren’t seeing considerable shifts in rankings, the update, according to Google, “will have a significant impact on our search...
Exploring the importance of content marketing. Over the years I’ve had the opportunity to work with companies to build and...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average....
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic business decisions. Here are some essential statistics that every marketer needs to know: In a recent survey of marketers, nearly one-quarter of respondents say they dedicate more than half their...
The ultimate guide to using videos in the most effective ways for business growth. The world of online business is...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the millennial generation. According to GenerationY.com, there are 1.75 billion millennials in the world, with a multitude of consumers in the group. The challenge for marketers is to capture the essence...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not only captivate attention but fully immerse your audience into the story leaving a long-lasting impression. These stories can be told in a number of ways, including conventional as well as...
Why produce case studies and success stories? Quite simply…what better way to promote your company than by demonstrating the success...
If You Read One Short Article on Business-Psychology Read this One … As a reader of business-related books and a student...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the world is different now, our concern for our present and our future is more prevalent than ever before. In 2015, GFK conducted a survey which found that out of 28,000...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the very bedrock of Western life. Wherever we look, we are bound to receive a face full of logos, and one thing is for sure; many get it so wrong. It...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...