Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
This morning I spent some time reading good writers articles. You know an article which is clever marketing. It peaks...
Content marketing plays a significant role in growing a B2B business. If a brand doesn’t produce quality content, it simply...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to...
What exactly are cost overruns anyway? And why failing to plan for challenging times could lead to disaster? You probably...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
2 major reasons why small businesses and startups fail in . Entrepreneurs never start out thinking their business will fail....
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