According to the Oxford Dictionary, values are principles or standards of one’s behaviour; one’s judgement of what is important in...
Anyone that regularly posts on the internet is familiar with what “go viral” means. When something you post resonates deeply...
Pillar I: Compelling Security (CS): Blockchain technology is an integral part of how cryptocurrencies, including Bitcoin, work. However, it is...
Social branding, also known as a sustainability brand, was once the domain of nonprofit organisations. At the time of writing social...
What is marketing planning? Put, it is the thought process that results in creating a comprehensive outline, which details an...
Communities and stakeholders value and expect good corporate citizenship. You don’t have to look far to find examples of companies...