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Failure Is Essential for All Leaders

We are taught to win, go for the gold, outdo our competitors, make a difference, leave a legacy. Medals, awards, bonuses, pay raises, promotions, profile and celebrations glorify these achievements. What if we also celebrated failures? One of my clients holds a quarterly meeting and a...

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Jim Estill, President and CEO of Danby

Humour as a Marketing Tool

Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to laugh, you will be remembered. And tying memories of laughter to your company or product is a good thing. According to Wikipedia, there are 4 different kinds of humour: The...

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