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Jim Estill, President and CEO of Danby

Humour as a Marketing Tool

Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to laugh, you will be remembered. And tying memories of laughter to your company or product is a good thing. According to Wikipedia, there are 4 different kinds of humour: The...

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photo of Elon Musk, one of the biggest risk taking entrepreneurs in the world.

Big Business Risks Which Paid Off! (Infographic Included)

Case studies of entrepreneurs taking risks from companies including Dyson, Tesla, Flickr, Oracle, and Netflix to name a few; You can confidently say that risk-taking is synonymous with entrepreneurship. When starting out, no entrepreneur is certain of the future. And, the survival rate...

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