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What Marketers Need to Know About Mobilegeddon

This April, Google rolled out a new algorithm designed to give preference to a mobile-ready websites over their non-responsive counterparts. Although some early metrics aren’t seeing huge shifts in rankings, the update, according to Google, “will have a significant impact on our search results,” and “users will find it easier to get relevant, high-quality search results that are optimized for their devices.” So how can marketers make sure that their sites are optimized for the new Mobilegeddon algorithms?

1. Test your website for responsive design

Google developed a simple test to determine if the websites are mobile-friendly. Simply enter the url to see exactly what mobile viewers see and how to improve the site. Be sure to check multiple pages on your site.

2. Update your site with responsive design

Although mobile-friendly design isn’t a new concept, fewer that 10 percent of sites have been designed with the mobile user in mind. If your site is developed and maintained in-house, review Google’s Principles of Site Design for helpful tips.

3. Format and align content for maximum mobile impact

Compelling headlines are more important than ever in the mobile format. Because every character counts, highlight key information up front and eliminate unnecessary details. Keep paragraphs short and create a layout that doesn’t require readers to scroll endlessly to get to the important information.

More than half of online traffic comes from mobile devices. But responsive design is only part of the challenge. With thousands of messages coming through every day, it is essential for companies to optimize website content in a way that is engaging, value-oriented, and attention-grabbing.

About the author

GERRI KNILANS

GERRI KNILANS

Gerri Knilans is president of Thousand Oaks, California-based, Trade Press Services, marketing communications strategists, serving B2B companies of all sizes and types. She has more than 40 years’ experience in sales and marketing, entrepreneurship, consulting, teaching and publishing. For additional information, please visit http://www.TradePressServices.com or send email to [email protected]

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