8 Print Marketing Mistakes New Business Owners Make
Eight examples of print-marketing mistakes made by new business owners in the digital world.
Starting a business is expensive, but you should not let that be the reason you do not try.
You can reduce some everyday expenses, but one area you cannot skimp on is marketing.
You need marketing to build a strong customer base and get your name out there.
You can take several different avenues when it comes to marketing.
Your options include business cards, flyers, commercials, and social media.
You probably do not have enough funding to try all of these methods, and, you might not need them, anyway.
However, the last thing you will want to do after you create a marketing strategy is to waste money.
One of the most significant ways to waste money is when you make mistakes on your print marketing materials.
Sure, the mistake will be evident on digital materials, but correcting it typically is a quick, easy fix that you likely can handle on your own.
However, a printing mistake requires going back to press and tossing out all of your incorrect items, which is essentially throwing your money in the trash.
Check out this list of print marketing mistakes new business owners make, so that you do not fall victim to them, too.
1) Doing everything yourself
Budgets are tight when you are a new business owner. However, sometimes, doing things yourself to save money can end up costing you more in the end, because you may lack the skills to perform a task correctly and efficiently.
For example, your business needs a logo. It is going to be on all of your marketing materials, print and digital, so it is crucial.
You could try to save money and design it yourself, or you could hire a professional.
If you do not have any design experience, this could be the route to take because think of all the time you will use creating the design and revising it that you can use on other tasks.
Besides, a professional can ensure your logo is in the correct format and resolution for reproduction on various items.
Professionals also could use their knowledge to create a logo you did not know is possible.
With so many ways to prevent mistakes, grammatical errors make you look lazy, unorganized, and unprofessional, which could make people think that is how you do business, too.
8) No call to action
Your print marketing materials are worthless without a call to action.
You cannot expect people to read your mind.
For example, do you want them to check out your website?
That would be hard for someone to figure out if you leave your website URL off your piece or just include it in a small font on the back of the piece.
Instead, tell people to visit your site and include the URL in a bold color or larger font to make it stand out.
You should know what your call to action would be as you are planning your design, as all other elements should lead people’s eyes to what you want them to do next.
It is also important to only include one call to action. Multiple calls to action could confuse people and yield unsuccessful results.
Lastly, put the action in call to action by being direct.
Tell your audience exactly what they will get when they complete the action.
Directing them to follow you on Twitter for surprise offers will not be as effective as telling people to follow you on Twitter for free shipping or another specific offer.
Many of these tips might seem like common sense, but it is easy to overlook something when you are in the thick of making all other decisions for your new business.
By keeping these tips in mind, hopefully, you will avoid making these mistakes and spending the money to fix them.
It is not like you will not have anything else to spend the money on, anyway.
Brandi Marcene is an expert leadership and tech writer from Georgia, USA. She has a passion for writing and has over a decade of experience under her belt as a copywriter. Some of the niches she likes to write about are business, real estate, finance, and health & wellness.