Discover why LinkedIn is important for business.
As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can.
Every decision you make should revolve around growing the brand and trying to take things to the next level.
This platform is something that you need to look at as a modern business owner, and there are a lot of things you can do to achieve this moving forward.
We think it is essential to use LinkedIn to help you with this due to the multi-faceted nature of the site.
LinkedIn is one of the most important and influential business networking sites anywhere online, and there are so many fantastic reasons why you should be using it right now.
According to data obtained by Business Insider Intelligence, LinkedIn has more than half a billion users right now.
This data shows you the scope and scale of the digital landscape you’re dealing with and illustrates just what makes this the perfect site through which to grow your business.
Business owners looking to improve their companies are going to need to make the most of business social networking sites, and places they can interface with industry professionals.
As one of the most respected and popular connection sites in the world, LinkedIn is the ideal platform for taking this to the next level and improving your company.
These are the views of five industry experts, who share their experiences with using LinkedIn to help grow and enhance their business in all manner of different ways.
Jason Greer, Founder, Greer Consulting, Industry: Diversity and Labor Relations
“Linkedin has been a tremendous resource for me because it is a huge client rich environment, not to mention all of the wonderful content that is routinely shared on the site.”
“As a small business owner, Linkedin has given me a platform to share the latest news related to my industry while also learning from people (and industries) from around the world.”
“Linkedin has helped me grow as an entrepreneur and has deepened my knowledge of new and exciting trends in the business arena.”
Mahir Abidi – CEO, Virtual Stacks Systems Industry: SaaS
“LinkedIn makes it easy for me to stay current with business developments and decision-makers in these markets, so we can keep on top of trends and reach out to the right people to form strategic partnerships, or tweak our strategies.”
“It is another valuable tool for maintaining a competitive edge in a global marketplace.”
Anna Pilette, COO, Atomic Dumpling, LLC, Industry: Business Coaching
“As a startup business, LinkedIn is a great way to spread our message to potential customers.”
“But, more importantly, it’s also a great way to tell our story our way to people that can see how passionate we are about our ideas.”
Giridhar Akkineni, CEO, AkkenCloud, Industry: Staffing & Recruiting
“As the CEO of AkkenCloud, I use LinkedIn for Inbound Talent Marketing to improve brand awareness, leverage my profile to reach our target audience, and convert site visitors into leads.”
“This visibility leads to increased discoverability by potential prospects via search engines.”
“Use your own website, job posts, and content to turn visitors into leads and generate more revenue than ever.”
Benjamin Walker, CEO, Transcription Outsourcing, Industry: Transcription Company
“My time as a CEO is limited each day.”
“So, if someone wants to meet with me, apply for a job, pitch me their product or service, or get on a call to explore a business collaboration, I will look them up on LinkedIn to determine whether or not the person is actually worth spending my time on.”
“I can quickly find out enough about them to determine whether the person is relevant to my business needs or whether they would be a good contact for me.”
“LinkedIn makes it very easy to check people out before you commit your time to them and end up regretting it.”
LinkedIn now has over 600 million global users on the site, with 92% of fortune 500 companies.
So, it’s safe to say that if you’re in business, you should be on LinkedIn.
If you’re not using LinkedIn to its potential as a business driver, maybe some of the ways these five experts are using it will inspire to rethink your approach?