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Strategic Marketing

10 Uses of Video That CEOs Can’t Ignore

Online Video Tips for Executives

The world of online business is constantly developing. CEOs adapt and adopt newer and better methods to improve sales and gain long-term clients. One of these methods is the usage of online videos. While ‘Vlogging’ has become the entertainment on sites such as YouTube and Vine, there are many professional uses for online videos too, and they come with several benefits.

1: EXPRESSING PERSONALITY

In the first video above, actor Trevor Noah expresses his comical personality through a video about his new CEO role. This is perhaps the most important aspect of using videos since it is easier to trust a person who is friendly and funny. Any other methods would not be able to express the characteristics of an individual.

 

2: USING VIDEO TO COMMUNICATE SOLUTIONS TO CLIENTS

Videos such as this one can be used to deliver news about deals, offers and benefits that clients can use. By using online videos, it can build trust with both existing clients and new ones in the long run.

 

3: INTERACTING WITH THE PUBLIC USING VIDEO


Through videos, CEOs can talk about their products and attempt to gain interest from the public. The advertisement in video three is an excellent example of how one can merge humour with self-advertisement, and still being effective.

 

4: USING VIDEO TO DEFEND AGAINST ISSUES


When running a large company, CEOs are bound to fall in pitfalls and get attacked by opposing parties. Thus, using a video as a response to these problems can calmly defend oneself and put forward a relevant argument, as seen in video four. It could quickly settle disputes.

 

5: ENGAGING EMPLOYEES USING VIDEO

Stanley Young, the former CEO of NYSE Technologies, extensively used videos to communicate with his international employees, especially those who worked in foreign branches. In video five above, he emphasizes on how easy it was to talk to the entire organization with relative ease, and it was from his own desk.

 

6: USING VIDEO TO SHINE A SPOTLIGHT ON EMPLOYEES

In video six above, Bill Gates introduces Satya Nadella as the new CEO of Microsoft and explains why he is the right man for the job. This shows how CEOs or company owners can highlight outstanding employees by using public videos, and build reputation, because otherwise, people may not know as much about them.

 

7: INTRODUCING THE JOB USING VIDEO

Since most jobs are done in the shadows, the public doesn’t get a good chance to know about it. But now, videos can be used to introduce the work and how it is done. A good example of this would be video seven, where Mark Zuckerberg makes a live vlog to show around the Facebook office.

 

8: USING VIDEO TO DELIVER POWERFUL MESSAGES

Compared to just writing it out, a video of a long speech can give a far stronger message. As it can be seen in video eight, Les Brown attempts to spread motivational words to invoke a sense of encouragement into the viewers. Any CEO can make videos like these to inspire the public and their employees.

 

9: PROVIDING TIMELY & RELEVANT INFORMATION AND ENGAGING INFLUENCERS WITH VIDEO

In video nine above, the new CEO of Google, Sundar Pichai, points a timely and relevant video talking about some of the initiatives they are working on. Videos can deliver information at a rapid rate without any hindrance, and can substantially contribute to the fields of research and technology development.

 

10: USING VIDEO TO DISPLAY PASSION AND INSPIRE

Since any job in the world requires passion, it is important to show it as much as possible to inspire others. In the world of marketing, the word passion, along with the drive to overcome personal challenges, is crucial, as can be seen with Steve Jobs, in the last video above. A video is a perfect way to showcase passion and make clients believe in your potential.

In conclusion: “Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text” – Lisa Lubin (Entrepreneur & Travel Blogger)

Editor: Derin Cag (Founder of RichTopia)

Inspired by: Tim Campbell MBE (Founder of Bright Ideas Trust)

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