Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times andHarvard Business Review often cover his work.
Jonah Berger
Join Our Newsletter
Stats
- 3,580,480 all-time readers
Featured Story
- Leaders Across the World Need to Defeat Unconscious Bias June 21, 2020
Most Read
- 3 Reasons You Should Buy Gold (And 3 Reasons You Shouldn't)
- What Do the Super-Rich Spend Their Money On? (Infographic Included)
- 11 Amazing Examples of Disruptive Technology
- 43 of Britain's Oldest Companies, From Rolls-Royce to Burberry, Still in Business After 100-Years
- Top 100 Leaders from Multilateral Organisations: From Kristalina Georgieva to Jamal Bin Huwaireb, These Are the Most Influential People in This Sphere (2018)
- The Distinction Between Leadership and Supervision
- 6 Key Attitudes and Behaviors of Successful Leaders
- Great British Pound Notes & People Who've Appeared On Them ...
- What Is Social Marketing? And How Does It Work?
- Business Etiquette Across Cultures (INFOGRAPHIC)
