Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times andHarvard Business Review often cover his work.
Philadelphia, PA, USA
WELCOME TO RICHTOPIA
- 2,561,190 all-time users
- Business Journalists Top 250: From Henry Blodget to James Altucher, These Are the Most Influential Biz Journalists in the World
- 11 Amazing Examples of Disruptive Technology
- PR Agencies Top 200: From Edelman to Porter Novelli, These Are the Most Influential Communications Firms in the World
- 17 Great Examples of Effective Leadership and Strategy
- Economists Top 100: From Joseph Stiglitz to Michael Porter, These Are the Most Influential Economists in the World
- What Is Social Marketing? And How Does It Work?
- British Entrepreneurs Top 100: From Richard Branson to J.K. Rowling, These Are the Most Influential Entrepreneurs in the UK
- 7 Wealth Habits of the World’s Richest People
- Amy Cuddy: Profile of a Body-Language Hacker (Including Top 10 Tips)