When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote...
“The new Snapchat separates social from media.” During Snap’s recent earnings call, the social media powerhouse issued this rather disorienting...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up, but I feel it’s my duty. So here goes. Sales slumps. I dislike them. I try hard to avoid them, but they sometimes happen. I met with a good friend...
When you think of the words, Sony, Toshiba, Toyota, IBM, Mercedes, what thoughts come to your mind. Your thoughts may...
Having a powerful and visible personal brand is a sure way to find success in many aspects of your life....
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a fluke. The notion of going viral has evolved into marketing’s list of key-words. From the Pause Challenge to Kim Kardashian’s curves, rarely a day passes by without a story going...
I bought a humidifier a while back. It worked just fine for about 30 days. Then it died. In a...
So you’re an intelligent online business owner with a great new product and an appealing brand. You may be new...
When done properly, email marketing is a fantastic way of bring in new clients, and engaging with the ones you already have. However, many business owners make very common mistakes when implementing emails in their marketing strategy. Here are the top mistakes all business owners make, and how you can...
We all have a personal brand whether we are aware of it or not. Your personal brand is how the...
Disclosure: This article is based on the author’s honest opinion, but the first link is their affiliate. Undoubtedly, sales are...
It’s all very confusing. Mantras. Maxims, Mission Statements. What role do they play in business communications? More importantly, what do companies need and why? Mantras, according to Guy Kawasaki in his book Reality Check, are three or four words that explain why your product, service, or company should exist.” The...
I think everyone has lost the plot when it comes to sales. Today we are all so worried about coming...
The importance of branding cannot get overemphasised. Most people can build a small company, but if you want to grow...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic business decisions. Here are some essential statistics that every marketer needs to know: In a recent survey of marketers, nearly one-quarter of respondents say they dedicate more than half their...
The ultimate guide to business etiquette and professionalism at work: As the global marketplace expands and technology capabilities increase, the...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....
Ten real-world experts reveal their most effective Instagram marketing tips for business growth. Many business owners still don’t quite realize the power of Instagram as a tool for helping grow a business, and that’s a strategic error that is allowing their competitors to dominate them on the world’s fastest-growing social...
The Secrets to Finding World-Class Solutions for Your Marketing Overload Quickly In business today, even under the best of circumstances,...
The importance of mobile-first web design. A few years back, Google rolled out a new algorithm designed to give preference...