The Complete Beginner’s Guide to Twitter for SME’s.
If You Read One Article About Tweeting – Read this One
Tweets are the building blocks of your communications on Twitter.You’ll be surprised by how much you can say in 140 characters or less.
Design every element of your proﬁle to best reﬂect your business. Your name, bio, website and proﬁle picture should all work together to tell your story.
- Choose a proﬁle image that is strongly associated with your business.
- Include a link to your website.
- Write a clear and informative bio that describes your business, products or services.
- Upload a proﬁle header image that showcases your personality to immediately engage with your proﬁle visitors.
- A background image oﬀers a large opportunity for branding and helps set the tone for your proﬁle page.
How to Use Twitter for SME’s
Over time, your Tweets will convey your own voice and style. Don’t be afraid to let your personality come through, or that of your employees. Of course, business styles vary. As you keep using Twitter, you’ll ﬁnd your voice.
It’s very likely that your employees are tweeting from their own personal accounts. As a business owner, you can retweet or mention them when what they are tweeting about meshes nicely with your business’ interests and goals.
— RichTopia (@RichTopiaCom) July 31, 2015
When you join Twitter, it’s tempting to start tweeting right away. But before you begin, it’s a good idea to follow and see businesses like yours to see what they are doing well, and to learn from their mistakes.
“To follow” someone means that you are subscribing to their stream of Tweets, and will automatically receive their Tweets in your timeline. When someone follows you, your Tweets will show up in their timeline. Twitter has an asymmetrical follower model, which means that you do not need to “approve” of the people who follow you, and they do not need to “approve” of you. However,you will likely want to follow back most of the people who follow your business. This acknowledges them, and enables them to send you direct messages.
Go to search.twitter.com and use keywords associated with your business to look for related hashtags and keywords that are associated with similar businesses.Read through these results to get inspired by what people are already saying. In order to engage your customers, you’ll want to build from insights about their interests and comments to learn what types of content will be most appealing to them.
At search.twitter.com you can also enter your product or business name to see what people are saying about you.
You could also outsource some of your Twitter marketing and growth, at RichTopia our Twitter campaigns are partially run by MarketingRunners.com and our readers are eligible for a 33% discount when they mention us 😉