CMS Wars – WordPress vs. Joomla vs. Drupal: Websites have become an integral part of everyday life. Although most people...
Business leaders know the importance of staying connected with their target audiences. But for marketing efforts to be successful, content...
Care to learn why things go viral? Why a few brands get better word of mouth? Allow me to share a secret. It’s neither luck, nor a fluke. The notion of going viral has evolved into marketing’s list of key-words. From the Pause Challenge to Kim Kardashian’s curves, rarely a day passes by without a story going...
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” How right she was....
Ask an inexperienced sales professional to name the most difficult and stressful part of the sales process and the answer...
Discover why LinkedIn is important for business. As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can. Every decision you make should revolve around growing the brand and trying to take things to the next level. This platform is something that...
Businesses live and die by the numbers. The data helps marketers plan programs and campaigns, measure success and make strategic...
As we head into the fourth quarter, many departments are faced with the task of budgeting for 2020. Belts continue...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks brand Coca-Cola has been going through a change from the inside out. The very fabric of Coca-Cola’s brand DNA, architecture and identity are evidently going through a unification process, not...
We make our living as guerrillas—not the bad kind, but more of a freedom fighter. By using the term “guerrilla”...
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies implemented by three of among the world’s most valuable companies take this a step further. They have become masters at simplifying complexity with their brands. Their techniques can also get...
When you run a marketing team, you have to juggle numerous moving parts. Add the many challenges of managing remote...
The ultimate guide on the importance and research on marketing to millennials. Marketers salivate at the mere mention of the...
Four clever marketing tricks used by Amazon. Amazon.com is an American website that has become the largest internet-based retailer in the United States. Amazon.com started as an online book-store, but soon expanded to sell a broad range of goods, including DVDs, CDs, MP3s, software, video games, electronics, apparel, food, clothing,...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to...
The superstitious among us are not going to be happy with me. Perhaps I should not even bring this up,...
How to improve your conversion rate. You have a conversion problem. You convert below average or only slightly above average. You experimented, invested, executed and collected the data. The results were disappointing. There was no shortage of consultants clamouring to help you. Yet, I’m asking you to please reconsider whether...
New Marketing Message Secrets – Powerpoint Presentation Tips Are you trying to make your point, by making more and more...
The Best Ways to Utilize Newsletters: Companies have so many options for reaching out to their internal and external audiences....