Paula Deen’s Reputation Story
The Reputational Tale of Arthur Andersen
In 2001, Arthur Andersen was among the biggest professional services conglomerates on Earth. The same year its consulting sector detached in a sour separation lawsuit. Next, the Enron wrongdoing shined the spotlight on questionable shredding activities for some Andersen staff. This drove to an obstruction-of-justice conviction which ultimately dissolved the Arthur Andersen brand. Just like Paula Deen, some past Partners are looking to relaunch the brand.
Your Brand Reputation Is Frail
Long-periods of drudgery and accomplishment can vanish at short notice. With little effort. I saw it crop up many times. Nobody has protection.
It is eventual that one day, your name or brand will catch a blow. Even the finest groups come across issues.
Apple Inc. is handling “bendgate” and a miscalculated iOS 8.01 release. Despite the fact that these are excusable slips, they could be managed – in just and upright ways – with good ethics.
The Tylenol Scare of 1982
Looking back at the 1982 Tylenol panic – a prime amount of people in Chicagoland died due to cyanide poisoning as a result of consuming Tylenol.
In conclusion …
Catastrophes occur. You are as good as hopeless to avoid them. How you acknowledge them will determine if your reputation gets shattered or fortified.
Editor: Derin Cag (Founder and CEO at RichTopia)