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What is social marketing

What Is Social Marketing? And How Does It Work?

Social Marketing – Not to Be Confused With Social Media Marketing; Social marketing campaigns are those that borrow from commercial marketing techniques for the purpose of social engagement–influencing a target audience to change their social behaviours and to benefit society...

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Photo of James Altucher

How to Create “Tiny Advantages” and Crush Your Opponents

First, let me tell you how you win a game of chess (you’ll see why)… Rule #1: Make sure all of your pieces are protected. There are exceptions to this rule but in general just make sure you aren’t leaving anything hanging, that is, in such a way that the opponent can take it without being...

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