Advertisement
Home » Vocabulary » Value proposition
Thing

Value proposition

A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. Creating a value proposition is a part of business strategy. Kaplan and Norton say “Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.

WELCOME TO RICHTOPIA

FREE MEMBERSHIP

Get special new reports and never miss an update again ...

  • 2,429,720 all-time users
Advertisement
As Seen On Forbes
Advertisement