Upworthy is a web site for viral content that was started in March 2012 by Eli Pariser, the former executive director of MoveOn and Peter Koechley, the former managing editor of The Onion. It is backed by Chris Hughes, one of the co-founders of Facebook. It states as its mission to host the intersection of the “awesome”, “meaningful” and “visual. ” In late 2012, Upworthy announced that it had raised $4 million from New Enterprise Associates and angel investors to date.

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