Thing

Social proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.

About the author

DERIN CAG

DERIN CAG

Founder of Richtopia

Richtopia uses cookies to give you the best online experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.