Thing

Social marketing

Your beauty up in smoke social action poster McCann Healthcare

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.

Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus promote society’s well being as a whole.

Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public.

About the author

RICHTOPIA

RICHTOPIA

Information to enrich your life.

Richtopia uses cookies to give you the best online experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.