Social influence occurs when one’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private.
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About the author
As a business analyst focusing on talent analytics, Sue Hays Barr has worked with people from across North America and organizations of all sizes. She’s been certified in the administration and analysis of the Innermetrix assessments since 2008, and she uses these validated assessments exclusively to assist businesses and the people who work in them to understand themselves and the people around them, which ultimately leads to greater success. Sue is the co-founder of KITEDISCtest247.com.
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