In economics and marketing, product differentiation (also known simply as “differentiation”) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors’ products as well as a firm’s own product offerings. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition.
About the author
Adetunji Teejay Bolorunduro holds MSc in Economic Development from the prestigious Adam Smith Business School, The University of Glasgow, United Kingdom. He is a China-Africa Engagement Researcher. He is also a co-founder at Africacv and a Senior Researcher at Afriscaper.
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