‘Hovis’ (LTD) is a UK brand of flour and bread, owned by Premier Foods. The brand, which began in 1886, ended up as part of Rank Hovis McDougall in 1962 after a succession of mergers. RHM, whose bread making division has been known as British Bakeries since 1955, also owns the Mother’s Pride and Nimble bread brands. The Hovis part of the business still specialises in high wheatgerm wholemeal flour, the bread being baked independently.
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