Thing

Hard sell

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell. Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Kardes concludes that a soft sell with an inferred conclusion, rather than an overt hard sell, can often be more persuasive.

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RICHTOPIA

RICHTOPIA

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