Home » Vocabulary » Green marketing
Thing

Green marketing

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

About the author

RICHTOPIA

RICHTOPIA

Information to enrich your life.

WELCOME TO RICHTOPIA

FREE MEMBERSHIP

Get special new reports and never miss an update again ...

Join 130,067 other subscribers.

  • 2,611,061 all-time users
Advertisement
As Seen On Forbes
Advertisement