An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers’ Diffusion of Innovations (1962).
Early adopter
About the author
AMANDA SPARKS
Amanda Sparks, a professional marketer and blogger. She works as a marketer for 7 years and is passionate about developing innovative and customer-friendly solutions for brand growth. Amanda also writes for TheHuffingtonPost, GoDaddy, and SEMRush to name a few.
