Thing

Cold calling

Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expecting such an interaction. The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. A cold call is usually the start of a sales process generally known as telemarketing.

About the author

RICHTOPIA

RICHTOPIA

Information to enrich your life.

Richtopia uses cookies to give you the best online experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.