Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base.
Join Our Newsletter
- 3,322,811 all-time readers
- 10 Mistakes Leaders Make (And How to Avoid Them) November 21, 2019
- 11 Amazing Examples of Disruptive Technology
- Workplace Culture: How to Encourage Collaboration
- What Is Social Marketing? And How Does It Work?
- 17 Great Examples of Effective Leadership and Strategy
- Grant Cardone Shares His Principles for Life & Success (Exclusive Interview)
- 6 Key Attitudes and Behaviors of Successful Leaders
- 43 of Britain's Oldest Companies, From Rolls-Royce to Burberry, Still in Business After 100-Years
- The Distinction Between Leadership and Supervision
- Analytical Thinking: 8 Natural Talents Leading to Action