Thing

Cause marketing

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations.

About the author

RICHTOPIA

RICHTOPIA

Information to enrich your life.

WELCOME TO RICHTOPIA

FREE MEMBERSHIP

Get special new reports and never miss an update again ...

Join 74,470 other subscribers.

  • 2,988,218 all-time readers
Advertisement
As Seen On Forbes
Advertisement

Richtopia uses cookies to give you the best online experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.