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Stereotype content model

Mixed stereotype content model Fiske et al. 2016092119 57e2df30453de - Stereotype content model

The stereotype content model (SCM) is a psychological theory that hypothesizes that stereotypes possess two dimensions: warmth and competence. Social groups are perceived as warm if they do not compete with the ingroup for the same resources (e.g. , college space). High-status (e.g. , economically or educationally successful) groups are considered competent. Thus, perceived warmth is predicted by lack of competition and competence follows from status.

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RICHTOPIA

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