Home » Vocabulary » Stereotype content model
Thing

Stereotype content model

The stereotype content model (SCM) is a psychological theory that hypothesizes that stereotypes possess two dimensions: warmth and competence. Social groups are perceived as warm if they do not compete with the ingroup for the same resources (e.g. , college space). High-status (e.g. , economically or educationally successful) groups are considered competent. Thus, perceived warmth is predicted by lack of competition and competence follows from status.

About the author

RICHTOPIA

RICHTOPIA

Information to enrich your life.

WELCOME TO RICHTOPIA

FREE MEMBERSHIP

Get special new reports and never miss an update again ...

Join 130,067 other subscribers.

  • 2,611,061 all-time users
Advertisement
As Seen On Forbes
Advertisement