The stereotype content model (SCM) is a psychological theory that hypothesizes that stereotypes possess two dimensions: warmth and competence. Social groups are perceived as warm if they do not compete with the ingroup for the same resources (e.g. , college space). High-status (e.g. , economically or educationally successful) groups are considered competent. Thus, perceived warmth is predicted by lack of competition and competence follows from status.
- 3,000,472 all-time readers
- 11 Amazing Examples of Disruptive Technology
- 5 Business Lessons From the "Corporate Scapegoat" Who Lost Five-Billion Euros
- What Is Social Marketing? And How Does It Work?
- 17 Great Examples of Effective Leadership and Strategy
- Workplace Culture: How to Encourage Collaboration
- Analytical Thinking: 8 Natural Talents Leading to Action