The stereotype content model (SCM) is a psychological theory that hypothesizes that stereotypes possess two dimensions: warmth and competence. Social groups are perceived as warm if they do not compete with the ingroup for the same resources (e.g. , college space). High-status (e.g. , economically or educationally successful) groups are considered competent. Thus, perceived warmth is predicted by lack of competition and competence follows from status.
WELCOME TO RICHTOPIA
- 2,694,310 all-time users
- 11 Amazing Examples of Disruptive Technology
- Space-Exploration Top 100: From Elon Musk to Neil DeGrasse Tyson, These Are the Most Influential Leaders in Space-Exploration
- 17 Great Examples of Effective Leadership and Strategy
- What Is Social Marketing? And How Does It Work?
- British Entrepreneurs Top 100: From Richard Branson to J.K. Rowling, These Are the Most Influential Entrepreneurs in the UK