Steve Cooper, CEO at Exelaration, a software company based out of the VT Corporate Research Center in Blacksburg, Virginia. The...
Before speaking about the core traits essential for effective leaders, it is necessary to bring up a “weak point” on...
On the immensely popular HBO show Silicon Valley, there’s a scene in the first season that is a very poignant...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
The primary steps for branding a successful company include the message, research, values, education, perception, and experience. The branding strategies...