Aren’t you just a little bit curious? The truth is, there are loads of lesser-known international brands that are breaking...
Emotion makes things memorable. Humour and laughter and smiling is a positive emotion. If you can get an audience to...
An in-depth case study of Coca-Cola’s branding and marketing strategy in the age of sustainable development. The renowned global drinks...
Since I’m all about sharing tips on how people can grow their personal brand, I wanted to share a great...
I’ve learned so much over the last few years. When I was in school I used to sell things on...
asMany seem to see brands as pillars of a modern world, the icons of a corporate system that underpins the...
There are tons of ways to boost visitor engagement on a website from clickbait content to catchy videos, from social...
Marketers, companies and customers the world over will acknowledge that times and attitudes are changing. How we view the...
Exclusive interview with Jamee Natella, Founder of Blueyed Pictures. Jamee Natella, the CEO and Founder of Blueyed Pictures runs an...
Communicating a brand follows the same principles as story-telling. There is the presence of a structure and features that not...
Strategic marketing examples of perceived value pricing. Every day we are immersed with retail, from shops and storefronts to online...
Discover the best time to reinvent yourself in business and life. My nephew is a proud Millennial and one day...
The story behind how Bikini Luxe went from being a small company to a global brand through unconventional marketing. Many...